Gandhi’s teachings of the seven things that will destroy us.

These are:

• * Wealth without work
• * Pleasure without conscience
• * Knowledge without character
• * Commerce without morality
• * Science without humanity
• * Worship without sacrifice
• * Politics without principle

very deep 
PickTheBrain

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CEO communication: if you want them to listen, speak their language | Communication World | Find Articles at BNET.com

Rogen’s “4Cs” of communication for executives

1. Context. Manage expectations up front so that your audience is tuned to what you are going to say and not left frustrated about what you didn’t say. Make it a habit to begin your communication (face-to-face or otherwise) by setting the context, and give your audience a “What’s In It For Me?” reason to pay attention.
2. Clarity. Make sure your messages are tuned to the audience’s needs and issues. Your messages must be persuasive or compelling. Draw on the benefits, consequences and pieces of evidence that mean something to each stakeholder or stakeholder group. Indicate why your statement is relevant now. Make it specific enough to be measured.
3. Congruence. In business communication today, what you see and experience can be more important than what you read or hear. Make sure that the tone and nonverbal elements of your delivery match the intent of your messages. This is the point where you’ll either bring your words to life or suffocate them. Some of the observable behaviours to pay attention to are gestures, movement, facial expressions and voice.
4. Channel. Ask yourself these questions: Am I communicating to inform, to engage or to persuade? What are the communication preferences of my audience? Information sharing can be done quickly and efficiently via e-mail and other electronic tools. When it comes to engaging a stakeholder, lead with face-to-face and reinforce with electronic and print.If you want people to listen, you need to speak their language. This means demonstrating your interest in an audience and its issues. You can do this by setting the right context, having compelling messages, being congruent in words and actions and delivering the messages using the right mix of channels. Each of these elements needs to be applied regularly. Doing so helps keep leaders credible as communicators.

CEO communication: if you want them to listen, speak their language | Communication World | Find Articles at BNET.com

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